To stay relevant and increase demand for potatoes, it will be critical to understand Millennials and how potatoes fit into their lives. Attitudes about potatoes among Millennials are very positive. Eighty-nine percent rate potatoes ‘excellent’ or ‘good’ for being a good value, and 88 percent rate potatoes ‘excellent’ or ‘good’ for being something everyone would enjoy. In fact, potatoes rate highest on what’s most important to Millennials.
United States Potato Board: Understanding Millennials—How do Potatoes Fit into Their Lives? (via david)
#pls tell me they spotted our memetic obsession w that one line from the LOTR movies (via littlemissmutant)
