https://www.instagram.com/p/-65GmUKZxLmAp9xOAXcjHAaPqP2NkmsuJ3G8c0/
I can’t believe this world we live in. #masculinity #sofragile #soabsurd
oh my god, I just had to google to see whether these are canadian and I have to apologise on behalf of my country, and they are not, but:
- “Whether it was some unexpected physical activity or the aftermath of the lunchtime burrito, we were destined to smell.”
- “The Dude Wipe: Let It Rip.”
- “Tested by Scientist & Doctor Dudes”
- “Magical Cool Dude Powers”
…W O W
So, having thought about this basically my entire grocery shopping trip, then on the drive home, and then in the shower, I’ve become convinced that these were originally the brainchild of a middle-aged woman with kids, and all I can say is I hope she made a bundle off them. The only people I know who have incorporated baby wipes (which these essentially are: they were shelved in the baby aisle, with honestly-packaged baby wipes on one side and diapers on the other) into their regular personal hygiene routines, are my cadre of Portland 40-something lesbians who married men, had kids, then divorced their husbands in their mid to late 30s in order to date women—realizing somewhere along the way that baby wipes come in handy in numerous non-baby-related situations, like for example cleaning lube off your inner thighs before taking the train home from your girlfriend’s house.
I am imagining a scenario in which a woman has become hip to the handiness of baby wipes & has taken to carrying them on her, but her husband, because it would be “unmanly” to carry wipes himself, is always asking her for them or waiting for her to supply them to him. Because she is an advertising executive, she knows a niche market when she sees one, and takes her opportunity. I like to imagine, further, that the night before she is set to pitch the project to her boss, she and her friends go out drinking and crack each other up by brainstorming a totally over-the-top, satirical version of the proposed product packaging. Later in the evening the ad exec loses a bet, so long story short she ends up pitching the joke packaging instead of her serious proposal, and her boss, of course, eats it up. Our heroine celebrates the resulting promotion and raise with a solo trip to Kauai, an oceanfront massage from the cabana boy, and several dozen poolside pina coladas.
The End.





