‘I’ve spoken with Disney people, and they were completely blindsided by the reaction to the new Star Wars characters,’ Marcotte went on to say. ‘They put a huge investment into marketing and merchandizing the Kylo Ren character. They presumed he would be the big breakout role from the film. They were completely surprised when it was Rey everyone identified with and wanted to see more of. Now they’re stuck with vast amounts of Kylo Ren product that is not moving, and a tidal wave of complaints about a lack of Rey items.’
Michael Boehm, “Where’s Rey?”, Sweatpants and Coffee
The interesting thing about this to me (though entirely anecdotal) is that I’ve spoken to a lot of different people about the new movie. Among my friend group and sort of casual folk, men and women alike, people generally responded well to all characters, with maybe slight preference for Rey or Poe.
Among the Hollywood working men I’ve talked to: Kylo Ren. Unanimously, no question.
Which has interested me for many different reasons and will continue to be something I puzzle out but I can’t help but specifically with this, if true, wonder: To what extent are these decisions about what kids supposedly want being made less (though not neglecting) gender expectations and more based on the id of a very specific subsection of society?
(via sarasarai)
Michael Boehm, “Where’s Rey?”, Sweatpants and Coffee
The interesting thing about this to me (though entirely anecdotal) is that I’ve spoken to a lot of different people about the new movie. Among my friend group and sort of casual folk, men and women alike, people generally responded well to all characters, with maybe slight preference for Rey or Poe.
Among the Hollywood working men I’ve talked to: Kylo Ren. Unanimously, no question.
Which has interested me for many different reasons and will continue to be something I puzzle out but I can’t help but specifically with this, if true, wonder: To what extent are these decisions about what kids supposedly want being made less (though not neglecting) gender expectations and more based on the id of a very specific subsection of society?
(via sarasarai)
