prokopetz
While the merits of using Tumblr Blaze specifically to annoy people can be debated, it’s worth noting that the minimum buy-in to sponsor a post is ten dollars. Having ten dollars of disposable income and a willingness to spend it on something incredibly stupid that brings you joy is not a moral failing – I’m willing to bet that most people reading this post have spent ten bucks on something considerably dumber than sponsoring a shitpost.
Also, while concerns that Tumblr Blaze will simply be co-opted as another avenue for corporate advertising are well founded, it’s structured in a way that appears to be calculated to render it unappealing to large advertisers:
1. There’s no guaranteed number of unique impressions (all impression counts are “approximate”);
2. It can’t be precisely scheduled (your sponsored post goes live whenever the moderators get around to approving it);
3. It can’t be demographically targeted (the Tumblr users your sponsored post is shown to are chosen entirely at random); and
4. Sponsored posts cannot be flagged as non-rebloggable (i.e., so anyone, anywhere can reblog your sponsored post with awful shit attached, and that might be the version that trends).
And, like, it’s not that Tumblr can’t address any of these issues. They have an existing paid advertising service that already does.
In other words, it seems to be the case that Tumblr Blaze is cheap because it sucks on purpose.
thefoggiesthouse
Perfect
