when my old professor wrote FTM in giant letters on the board and pointed at it dramatically like "this means everything in economics" and I made eye contact with my one guy friend who was shaking and everybody else was sitting there stunned/confused for a bit until he said "follow the money"
i worked at a grocery store and all our in-house products were "Fresh To Market" brand. every single time i rung up one of our own products i would see like "FTM Tomahawk Steak" or whatever. and every time without fail i would think "good for him"