"In the first ‘Spider-Man’, I name the character. Without my character, this billion dollar franchise would be called ‘The Human Spider’ … Second ‘Spider-Man’, I defeated the character. No one has ever defeated Spider-Man before, but did he get into the movie theater? No. So I named him, and I defeated him … Part three, the only thing my lawyers will let me tell you is, uh… I team up with Spider-Man.”

- Bruce Campbell on his cameos in the Sam Raimi "Spider-Man" franchise