thisdayintrek
This Day in Trek
Star Trek: Generations
“In October 1994, well over a month before the film’s release Paramount
launched one of the first ever web sites dedicated to promoting a
feature film. Back then the web was used mostly to send e-mail, post on
message boards, or visit news groups. When the site launched less than a
million people in the United States had access to the internet.
Fortunately, many of those people were Sci-Fi and ‘Star Trek’ fans. After Sherry Lansing gave the project her personal greenlight a
team was assembled at the Paramount Media Kitchen in Palo Alto,
California to work on designing and launching the site. The site was
built from print press-kit materials for the film, videotapes of the
movie trailers and two dozen slides. The site became an immediate
success. Pages were viewed millions of times by fans around the world.
Soon after all of the major studios followed suit, building sites to
promote their films.”
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