Newsweek revealed in June 2001 that print ads contained glowing comments from a film reviewer who did not exist for at least four films released by Columbia Pictures, including A Knight’s Tale and The Animal (2001). The fake critic was named David Manning and was created by a Columbia employee who worked in the advertising department. “Manning” was fraudulently presented as a reviewer for The Ridgefield Press, a small Connecticut weekly.

Wikipedia entry on A Knight’s Tale (x)