All good things...

We love coming up with new features to make your experience on Tumblr more visceral; when they don’t work out that way, we remove them to make space for new features. Unfortunately, group chats haven’t lived up to our expectations, so we’ll be removing them from Tumblr this month.

Some of you have really leaned into group chats, discussing the merits of various sourdough proofing times, sharing your WIPs with new audiences, and exchanging complicated fan theories on the provenance of Croki.

The majority of you, however, have preferred to have these interactions elsewhere. And so, as we get ready to remove the group chat feature from Tumblr, it’s time to take these conversations to your reblog chains, your replies, and your messages. We’ll leave your chats up until September 22 at 6pm EST. After that, well, the weird will continue to be your oyster.