Inspired no doubt by the licensing campaign that turned Star Wars into a revenue juggernaut for Lucasfilm, Paramount was eager to capitalize on Star Trek: The Motion Picture in many of the same ways George Lucas’s team found success: by selling cheap crap directly to kids through products they were already buying.
That’s why we’ve got this M&M/Mars tie in that lets you send in five candy bar wrappers and a buck fifty for a five ship mobile (featuring the K’Tinga class Klingon cruiser, refit Enterprise, Vulcan shuttle, worker bee, and shuttlepod) or, if you were feeling luxe, you could pony up $4.50 and two “Guarantee of Satisfaction” statements from bags of Milky Way, Snickers, or 3 Musketeers bars to get a pair of pajamas that were practically guaranteed to cause some sort of rash.
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